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Consultation
to Define Your Needs and Goals
We familiarise ourselves with your organisation, and establish what you
desire to accomplish with your site. This encompasses whom you are targeting
and how your message will be best communicated. We also look at what your
competition has to say.
Domain
Name Registration
choosing a domain name is one of the first decisions that is made during
the development of a Web site. All domain names are unique and maintained
by the governing body of the Internet. If a domain name is registered,
it cannot be used by any other person or organisation.
We
will register your company, so that your Net address will be unique to
your company. This will allow your company to present itself as www.yourname.com
on the World Wide Web.
You
also have the option of not registering a domain name, but being a part
of someone else's domain. This would give you a domain name such as www.Kalamaradesign.com/yourname.
Choosing
a Web Server for Your Site
We can help you decide where your Web site will be physically connected
to the Internet. We will help you evaluate your server requirements and
determine the most suitable, cost effective and secure solution. Whether
you choose to setup your own server or use an Internet Service Provider,
we are available to advise you on all aspects.
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Your site will be hosted on continuously monitored, high performance Unix
servers. Some web providers operate an additional dial-up Internet service
with 1000's of users that slow down their connection to the Internet.
Strategic
Planning of Content Organisation
The pages that comprise a Web Site should contain harmonious design elements
with visual consistency across the pages. Design must complement content,
and navigation must be clear and intuitive. At Kalamara, we concentrate
on designing an efficient attractive user interface for your Web Site.
We judiciously blend text, graphics, sound and animation to create sites
that are memorable, imaginative, informative, visually captivating and
worth visiting again. All elements are presented to our clients for approval
before implementation.
Concept and Design of Your Web Pages
There are three basic kinds of sites: content (information), commerce
(sales), and communication (interaction with people). It's becoming more
usual for sites to combine the three: to provide information and products
or services for sale and to use the site to interact with current and
potential customers. In fact, most commerce sites provide plenty of content
as a way to attract visitors to the site and give them information they
need to help motivate them to buy, then use the site to help provide support.
A
site that only provides information is going to be different than one
that has a main goal of selling, or one with the main purpose of communication.
So even if you plan for your site to do all three things, you still need
to set priorities and decide which aspect is most important and how they're
going to interrelate and support each other. Yes, it can be like assembling
a puzzle, but once your goal is clear, then it's easier to fit the pieces
together. To assist you, we have compiled a worksheet for Web Site Planning.
A
site can be as simple as a few pages of text and graphics or as elaborate
as the database-driven front-end for a complex catalogue or on-demand
content system.
Page
Development
Once you have chosen your concept and content, the creative process really
begins -- the merging of the graphics and copy into a fluid, exciting,
and interactive World Wide Web site.
Page
Publication
The most appropriate programming standards are used to publish your site
to the Internet. Your site is then tested on different systems and browsers
to verify that your audience sees what you want them to see.
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