In the real world, if people don't stop by your office or store because they can't find it, you'd take out ads and do other forms of promotion. The same thing is true on the Web, only on the Web, it's no longer about "location, location, location" and all about "marketing, marketing, marketing."

Highly successful marketing strategies use a combination of both "online" and "offline" approaches. Many companies use their web site as part of their overall promotional effort to reach customers and resellers with a corporate profile and the latest in product information, pricing and availability. We have the technical expertise to create an "online" web site promotion, and have the capabilities to create a fully integrated, "offline" program as well. This combined approach can result in a web site that provides both an additional source of revenue and effective corporate branding.

"Build it and they will come!" does not work with web site promotion. With over 5,000 web pages going online daily, how will your customers find you? We can assist you with optimisation techniques to increase your chances of being found by major search engines and directory listings.

If you have an in-house marketing department, they need to play a part ensuring that your Web address appears on everything you do and making sure the publications and people in your industry know about your site and its services.